“DESIGN SHOULD SERVE PEOPLE AND NOT INDUSTRIES. The “product” constantly depletes the collective unconscious and the design becomes unuseful, restricted into common places and spoiled syllogisms:” it sells and that is why you like it, you like it and therefore it is beautiful”; “Let us product it at a low cost but it must be luxurios” and may others pleasantries . As a weapon to fight industry, I have chosen the boomerang, rudimentary object that always comes back to who throws it, right to avoid to pay for the production’s costs”.
“ArkiZoic Bellum” by Atelier FORTE
Fabbrica del Vapore, SALONE DEL MOBILE 2013