MASSIMO CAIAZZO Designer and Color Consultant
Vice-President for Italy of the IACC-International Association of Color Consultants Executive Committee
Color Date Editor – magazine for color culture
Born in Naples in 1966, he lives and works in Milano. From 1990 to 2006 he collaborated with Atelier Mendini. From 2003 he is Professor of Chromatology at the Accademia delle Belle Arti of Verona (until 2014) and he is Lecturer for many training classes on color in planning (IACC International Seminars; NABA – Nuova Accademia di Belle Arti; Domus Academy, Department for New Technologies of the Accademia di Brera; SPD Scuola Politecnica di Design).
The main concept of his work is the study of the “sound and colour new perception” and it is characterized by the contamination among different disciplines from music projects to multimedia ones. From 1994 to 1998 he was editor and music consultant for Olis for the New Era (monthly magazine of Art, religion philosophy and alternative medicine).
His professional and artistic eclecticism has also found space in the industrial field as consultant of many important companies.
As Color Consultant, he developed chromatic studies in different business: nautical, car industry (Cantieri Navali di Baia, color palette for the new Fiat Model Fiat Advanced Design and Lancia), public transport (Chromatic climate of the new gas buses of Verona), urban architecture (Napoli), interior design for public and private buildings (Banca Albertini SYZ Milano, Zambala Residence Milano; Pasticceria Scaturchio Napoli, home – studio of Gianna Nannini in Milano, Ceccarelli House Milano, Villa Mura Capri; Villa delle Rane e delle Rose Montemarcello); in design (Philips by Alessi e color packaging Alessi, Swatch, Bisazza), fashion (Etro, Guardiani, JDX Korea), exhibit design (Essere-Benessere at the Triennale di Milano, Normali Meraviglie Genova; The Art of Italian Design Atene), in the creation of events and performances (Color is Music; Synestesia; Chromacoma) as artist (Chromatic Artichock, Mediterranean Archetype and he is author with Alessandro Mendini of Biancaneve, a sculpture inspired to seven rainbow colors, collection Future Film Festival).
In 2010 he is author of the no-profit chromatic redevelopment intervention of the Santa Maria Maggiore Church in Mirabella Eclano (XI Century) – Avellino Italy.
In 2009 he has conceived and coordinated the prize-awarded workshop Let’s Color the world, a contest for the students of the Politecnico, Naba, Domus Academy of Milan and the Accademia delle Belle Arti of Verone. “Let’s Color the world” with the aim of promoting the planning color culture to value and redevelop the urban landscape.
In 2008 he has created, designed and directed the work of the first chromatic requalification intervention in Europe and perhaps in the world – based on the study of colours effect on the time perception – in a prison with the no-profit project “Colore al carcere di Bollate“.
In 2006 he took part to the 10° Biennale di Architettura di Venezia, with a project of his own “Nuovo Paesaggio Cromatico“: a sensory installation and dynamic scenography on the relationships among colour, aristic perception and everyday life which also involved musicians and neuroscientists.
Many are his interventions to workshops and exhibitions as in 2005 for the Festival della Mente di Sarzana where he presented a workshop “La nuova percezione del colore” which is soon sold out. Invited as lecturer all over the world (Hongik University, Seoul; Université Paris Ouest Nanterre La Défense, Paris.)
As color expert, he takes part to many radio and tv shows (Markette la7, Design Book on Leonardo Channel Sky, Occhio alla spesa Rai 1, Primo Tempo Focus on Class Tv). He is a reference point for the media that often call out for his opinion and scientific advices about color planning.